Blogger Nikhil Kamath:-
Nikhil Kamath is a well-known food blogger from Delhi. He is passionate about food, music, writing, comedy and story-telling, and is a firm believer of doing what one loves. From being a part of a rock band to starting a food blog to writing for various online platforms to doing comedy and story-telling and various open-mics, Nikhil has done and is doing all that he loves. With great knowledge of food, Nikhil started his food blog ‘The Salt and Pepper Food Guide’ at the age of 15 and has been writing about food since 2011. Through writing on his food blog Nikhil discovered his passion for writing in general and has written for platforms like Food and Wine India, ExplainoExpo, Youth Ki Awaaz, Fagnum.com etc.
What is the story behind your blog’s name?
I was in Class 10 when I started the blog, and at first it was pretty confusing to name the blog. I wanted it to be catchy, attractive and I wanted it to have a ring to it. So the idea behind The Salt and Pepper Food Guide was that salt and pepper are essential for flavouring any food item and this blog was a platform to bring good food to people’s notice. The other thing was the blog was being written by my cousin Abhijeet Kini and I, so we created our alter-egos where I was Agent Salt and Abhijeet was Agent Pepper where I wrote about Delhi and he wrote about Mumbai.
Why did you decide/inspired to start a food blog?
During one of my trips to Mumbai, my cousin Abhijeet and I were discussing food and that’s when he suggested that I should start a food blog. The idea was to make people aware of the hidden gems that they didn’t know about. I always saw people cribbing about how a particular restaurant wasn’t good or how a particular dish could have been better, the blog would just tell the readers what place is good, what specials they have and also what’s new in town.
What’s your blog about? Who reads it? How long have you been blogging?
I have been blogging since 2011. The blog’s about restaurant reviews and discovering the hidden gems that the people might not be aware of. The hidden gems usually cover street food and the new places that open up. Recently I have also started interviewing culinary experts and featuring their stories on the blog. As far as the audience is concerned, The Salt and Pepper Food Guide is for the people who love their food and love to explore new things.
Which part of blogging excites you most: the recipe development, the post writing, or the photography?
What excites me about blogging is the fact that you never know what is coming your way. Recently I came across a Nepalese restaurant that serves some amazing authentic Nepalese delicacies. Similarly, it is very exciting when I’m on the streets looking for some really good street food. It’s the journey of discovering good food is what excites me the most.
Do you have any special blogging tip for new bloggers?
I would just like to tell the new bloggers that it’s very important to understand each and every aspect of a particular dish rather than just focusing on Instagramability. Keep your content original and don’t copy others because copying won’t take you anywhere. Be regular with your blog and always try to know what your audience wants to see.
Loofre is a platform where you will find the best artist of India i.e DJs, Singers, Bands, Tattoo Artists, Comedians, Food and Fashion Bloggers in the I Rock Category. Also, you can have a look at the most renowned Chefs of India. All this is now available in the Loofre Diaries.
Loofre Diaries is the most important part of I Rock. It gives you the stories of the featured people of I Rock. You will get to know about their lifestyle and success stories in Loofre Diaries.