Blogger Name:-The Girl in Phulkari by Swati
Since :-3 Years
Favourite Cuisine:-Punjabi & Mughlai Cuisine
What is the story behind your blog’s name?
When I thought about taking this up seriously, I wanted a name that would be unique yet reflect a part of my personality. Being the punjabi girl that I am, I also wanted it to connect me to my roots. A Phulkari is a traditional punjabi weave worn by woman across the region. I thought of incorporating that in the name and that is how The Girl in Phulkari was born.
Why did you decide/inspired to start a food blog?
Food is something that is an inherent part of a Punjabi’s lifestyle and I love eating out and taking pictures of food and also enjoy baking. Having left my corporate job, I had a lot of free time on hand so thought of sharing these passions on a public platform with others. I use to write on Zomato. Once I started understanding the
social media landscape better, I chose Instagram as a platform of choice and started a page there. Gradually people started appreciating my work, and it further motivated me to put in more efforts to better the quality of my work. Another benefit of this has been that it has become a medium for me to interact with like- minded people and develop new friendships.
I have never really gone into the analytics of my followers but I know I have people of varying age groups following me. From school/kids to housewives and the older generation as well. I started this page in February 2017.
What’s your blog about? Who reads it? How long have you been blogging?
My page is about my relationship with food so it has Food of all kinds; homemade, street food, restaurants to five star. I do feature some occasional lifestyle products or stuff that I feel my readers might benefit from as well. Am based out of Chandigarh so majority of my content is food from the City Beautiful but I often travel to Delhi so you would find some food from there too or if I travel to any other place. I would like to highlight that blogging changes the way you looked at the same mundane things. For example, earlier a street vendor doing some fancy tricks was just to watch and enjoy but now if I find it good I take out my camera, capture the moment so that I can share it with my audience.
What do you think food blogging will look like in 5 years?
Before I look into the future, let me journey back into the past a bit. Many people feel that food blogging is a new trend but it is not. We have always had food connoisseurs writing about it in publications and newspapers. In recent times though, with the advent of social media, it has become more common place and more people like indulging in it with varying degrees of success.
With the increase of Social Media users and the popularity of Digital content, food blogging will also grow multifold. More and more brands now understand the power of social media marketing and are setting aside separate budgets too. The digital scene is expected to grow more and more. People have made careers out of being a Social Media Influencer, not just in food industry but in technology, fashion, lifestyle, health and so much more.
Which part of blogging excites you most: the recipe development, the post writing, or the photography?
The most exciting part has to be trying out new and different cuisines, exploring new eating places. The photography and post writing come later as a summation of the entire experience.
What are the three most popular posts ever on your blog?
Do you have any special blogging tip for new bloggers?
Be consistent, put in efforts in creating good quality content, keep it real, be honest with your audience and don’t forget to have fun and enjoy.
ABOUT The Girl in Phulkari by Swati Khosla
Swati Khosla, the person behind the blog is currently based out of Chandigarh, she has been in love with food for as long as she remembers. Blogging about food was a natural extension of this as she started exploring the food culture in Chandigarh and sharing through her blog. Her Punjabi roots and the love for the culture are reflected in the name of her blog as well. Prior to this, she did a corporate stint in Gurugram post her Master’s in Business Economics.
The blogging journey is also helping her learn new skills such as photography and styling. Outside of blogging her interests include spending time with family & friends, movies and shopping. The latter though is now more oriented towards props which would help her elevate a basic food photo to the next level. For her presentation also matters since we eat with our eyes first.
She feels equally at home at a fine dining restaurant as she does enjoying street food, her only benchmark being tasty and good food. Chocolate desserts are her all-time favorite pick-me ups, whether it is to celebrate an occasion or to just elevate the spirits on a not-so-good-day. While her blog is mostly centered around Chandigarh tri-city area, she does feature food from other cities as well where she travels.