Speciality:-Vegetarian food and travel
What is the story behind your blog’s name?
I always wanted to include the word India in my blog as I would be talking about Indian food through my blog and social assets, and when I was thinking of what name I could start with – foods of India was the first thing that popped in my head. When I went to check its availability, it was taken by a restaurant in the US, and I immediately checked to see if FoodiesofIndia was available and voila! Hence began the journey of creating a platform and community where all fellow foodies can connect for their common love – food!
What’s your blog about? Who reads it? How long have you been blogging?
FoodiesofIndia is a food blog where I share my daily experiences for my fellow vegetarian buddies on things to eat in Mumbai and around the country when I get to travel. During my travels, I try to cover places and dishes that vegetarian travellers can order and not let the availability of food be the reason they don’t travel to a particular destination that has been on their list. I have been blogging for about 5 years now and I think it’s just the beginning for FOI. With my full-time job, sometimes it gets a little difficult to cover places or events that happen during the daytime. I have been lucky to have readers and fellow foodies from all over India regardless of location, gender and food preference.
Which part of blogging excites you most: the recipe development, the post writing, or the photography?
That’s a very difficult question! To be honest, I love every part from conceptualization– execution – styling – photography – posting to the analytics part of content creation. I treat each of them equally important, but this is all treated even more important by my mother, Ratna Betala, who is the reason behind all the tempting home-made posts and recipes that you may see on my blog and Instagram. Every week, mom and I sit together to brainstorm on what can be worked on next, she gives in her inputs and takes on how we can make it different and more appealing to foodies while maintaining the healthy factor as part of all recipes.
What are the three most popular posts ever on your blog?
Well, there have been days when some posts have outperformed expectations and some that have done very differently from what we were thinking. In the last 2 years, the following posts have done the best and widely accepted by foodies of India
Do you have any special blogging tip for new bloggers?
For all those who are aspiring or new bloggers Try to understand your niche, what you really like and are passionate about and let that reflect through the work you do. Don’t thrive to work just for “collabs/reviews/invites” when you are beginning, if you are good at what you do. Try to be original and connect with the audience, take the time to understand and analyse what your followers like – the time to post, the type of image, the colors you use, the food/subject of the image – you are blessed to have such a great feedback mechanism provided by Instagram for you guys. Make use of the resources to understand where you are, what your audiences want and how you want to get there!
For other food enthusiasts – Enjoy every plate of food that you are lucky to be served and if there are any food influencers/bloggers that you are fond of, support them – a message, like, comment means the world to us!
ABOUT Foodiesofindia by Ritika Betala | Mumbai
Ritika Betala, founder and Chief Eating Offer at FoodiesofIndia started her food blog in 2014 after a blind lunch date with Rashmi Uday Singh. She has been featured by TravelXp, Lonely Planet Magazine India, LBB, Magic Pin and others for her food and travel adventures.
She has a full-time job as a marketing professional for the last 7 years. Her aim is to make FoodiesofIndia a go-to destination for all thing’s food, events and discoveries on what is happening in the city and eventually the country.